Brand Messaging | Corporate Identity | Marcom

MARCOM point. solutions - messaging with a point>

It's what you say... and how you say it—that's the POINT—that's persuasive writing.

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An organization's brand message touches each customer and prospect with every communication across all media channels. Branding is more than the selection of a new company name and logo. A well-defined, well-positioned, strong brand influences employees and customers to think of a company in terms of positive brand attributes: quality, trust, dependability, reliability. It is the reason why employees and customers feel connected to an organization. It is accomplished through innovative, persuasive writing by Messaging with a Point.

Building a strong brand is a marcom solutions process that flows from developing brand awareness to establishing brand recognition to fostering brand preference through delivering on a brand promise, which leads to brand loyalty.

All effective content marketing and copy is based on consistent, targeted, innovative & persuasive messaging that tells the brand story. When done right, branding drives profitability, increases customer retention and loyalty, lowers new-customer acquisition costs, and provides organizations with the ability to hire and retain qualified and talented employees. When a strong brand is built, it can sustain itself through an organized program for updating and refreshing brand messaging.

Brand messaging management

What
it takes
to brand
successfully

Describe what your company does

We've all been asked this question. The answer is a well-constructed, smoothly delivered message—innovative copy that has been uniquely written to persuade—known in the industry as an elevator pitch because it should only take 60 seconds or less (a standard elevator ride) to communicate. This pitch is the core of brand messaging created for any organization for all online and offline media channels. Every employee must walk the talk.

Writing a brand story

It starts with understanding what makes the organization unique. The next step is to magically meld all the core information into succinct and clear copy that sings—and builds brand loyalty. Writing a well-honed, innovative, persuasive, marketing message that meets client goals is only accomplished by a professional with expertise and finesse.

The Brand & Content Guru delivers a wide array of communications tools written for all online and offline media channels—delivering Messaging with a Point.