Marcom Point Solutions - Corporate Identity

MARCOM point. solutions - messaging with a point>

It's what you say... and how you say it—that's the POINT—that's persuasive writing.

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Getting connected to your clients and employees depends on how they feel about the company. How they feel about the company depends on the emotions evoked from the logomark, color, tag line, and messaging that positions the brand.

How your clients feel about your company is based on the identity you portray in the marketplace. Implementing and adhering to a Corporate Identity System helps build and establish recognition for your company. It's all based on marcom solutions. It's what builds a strong brand.

A Corporate Identity System and Guidelines protects and reinforces your company brand. It ensures that whenever anyone is looking at any communications issued by your company they can easily be identified. Every employee in your company bears responsibility for adhering to the corporate identity to ensure consistent Messaging with a Point.

Not all companies can make it to the Top 100 Brand List—but all companies are faced with the challenge of being seen and heard through marketplace clutter. It takes persuasive business writing and targeted marcom solutions.

Can you hear me?

Brand
thought
leadership

What
it takes
to create
a strong
identity system

Value proposition sets baseline for marcom solutions

What value does the company bring to its clients? The answer is communicated through the value proposition. It is what differentiates you from the competition. It's what makes you the leader of the pack. It's what constitutes the corporate identity—a major element of brand building. It's what makes your company the trusted provider of choice. It's the core that needs to be identified in order to communicate your company message—consistently. It's what makes your employees proud to work for the company—and want to make a difference—it's brand preference.

Rebranding checklist

Replace business cards and stationery

Change signature block on e-mail

Communicate new brand to employees and clients

Change outgoing voice-mail message

Request new marcom collateral