Marcom Point Solutions

It's what you say... and how you say it—that's the POINT—that's persuasive writing.

Decision Point Proof Points Point.Solutions Creative Process Portfolio ViewPoints Pointers Network Contact the Guru

Integrated marcom solutions require marketing communications...brand building...and corporate identity—balancing creativity with effective messaging and imagery to make a point that stands out from the rest. Time needs to be spent on the creative, not the administrative. Time spent synthesizing complex information and transforming the data into Messaging with a Point. To devote the majority of project time to strategy and creativity, MCPS uses selected tools of the trade to expedite where possible.

Point taken—visual identity and color

Color is one of the strongest design elements that will resonate with your clients. What do they feel when they look at the colors used in your visual identity? Do they evoke confidence? Are they staid and traditional? Or are they hip? Influence how clients, prospects, and employees feel about your company by communicating what your corporate color palette means. Your visual identity speaks volumes.

Download Proofreading
checkpoints

Download
Style points

Bringing life to your brand

What is brand essence? What is your brand's personality? How does it differ from brand image?

Understanding brand terminology helps to build a strong brand. But it takes more than knowing definitions. It takes the skill to know how to creatively breathe life into an inanimate object—giving it a relatable presence in the marketplace.

From brand glossary to strategy—
if you know how

Designing points

The design must be as crisp as the copy. It's a synergy that creates the brand image. When reviewing marketing communications collateral and web sites, it's important to ensure that the design and copy work together to communicate the message—clearly and succinctly.

What to look for before signing off